This is an important story reported in the FT and is well worth a read. Check it out!
Personally, I feel that many major multi-national with strong brands, like Coke, must be held to account for the rise in global obesity. However, I do commend Coke for its global anti-obesity campaign.
Last year, I was in a trendy area in Shanghai, China, and was amazed at young people drinking Coke and eating French Fries (chips); they wanted to be trendy. The Western junk-food diet appeals to young, fashion conscious Chinese who are no doubt also influenced by the allure of the global brands.
Isn’t it time for some responsible marketing?
Surely, we have enough international agencies and research organizations, why aren’t multi-nationals being held more accountable for the growing obesity crisis? We hear constantly hear about youth unemployment reaching record highs; why isn’t there the same focus on youth obesity?