Coke acts to fend off obesity criticism – FT.com

English: McDonald's Chinese New Year 2006 set ...

English: McDonald’s Chinese New Year 2006 set meal with Grilled Chicken Burger and twisted French fries on the a tray with prediction in twelve zodiac animals of Chinese astrology. A bag of red porkets is also included in the meal. (Photo credit: Wikipedia)

Chips (BE), French fries (AE), French fried po...

Chips (BE), French fries (AE), French fried potatoes (AE) (Photo credit: Wikipedia)

Coca-Cola

Coca-Cola (Photo credit: Wikipedia)

This is an important story reported in the FT and is well worth a read. Check it out!

Coke acts to fend off obesity criticism – FT.com.

Personally, I feel that many major multi-national with strong brands, like Coke, must be held to account for the rise in global obesity. However, I do commend Coke for its global anti-obesity campaign.

Last year, I was in a trendy area in Shanghai, China, and was amazed at young people drinking Coke and eating French Fries (chips); they wanted to be trendy. The Western junk-food diet appeals to young, fashion conscious Chinese who are no doubt also influenced by the allure of the global brands.

Isn’t it time for some responsible marketing?

Surely, we have enough international agencies and research organizations, why aren’t  multi-nationals being held more accountable  for the growing obesity crisis? We hear constantly hear about youth unemployment reaching record highs; why isn’t there the same focus on youth obesity?

via Coke acts to fend off obesity criticism – FT.com.

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2 responses

  1. Pingback: China unveils measures to boost economy – FT.com « Dr Alf's Blog

  2. Pingback: BBC News – Rise in obesity poses ‘dementia time bomb’ « Dr Alf's Blog

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