Dr Alf’s Two Cents: Junk food still marketed to children as companies bypass rules | Life and style | The Guardian

This is a MUST READ article by the Guardian, citing a critical report by the WHO that David Cameron‘s UK Government is not doing enough to cut the aggressive marketing of junk food to children;  junk food, with high levels of sugar, salt and fats is one of the main causes of the explosion of childhood obesity in the UK.

Junk food still marketed to children as companies bypass rules | Life and style | The Guardian.

Interestingly, the article cites progress made by other European countries in implementing effective European regulations and the UK is way down the list, despite having the biggest child obesity crisis in Europe.

Personally, I think that UK Value Added Tax on junk food should be doubled to 40%.

Any thoughts?

Junk food copy

Junk food copy (Photo credit: Wikipedia)


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4 responses

  1. Pingback: Dr Alf’s Top Dozen – last week « Dr Alf's Blog

  2. Alf,

    Telling others how to live is probably not going to work. Raising taxes to 40% on junk food would have no impact other than putting more pressure on the suppliers, who in turn would find ways to create even cheaper food.

    Here is an alternate thought.

    Subsidise junk food to the extent that the subsidy would cover the full cost of the raw material content of the food. Increase the subsidy until the food is “near free” and great quality as a result. Label it as subsidised healthy food and see if people buy it.

    I fear that they will not. “Now’t so queer as folk.”

    Have a great weekend


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