This is an important, reflective and worrying article from Russia’s leading newspaper, Pravda. It’s a recommended read. Check it out!
I was amazed to read this article in Pravda, straight after reading an article in the Japan Times, highlighting how McDonalds suffered a massive loss as a result of a food safety scandal involving a China-based meat supplier.
For me, the Pravda article raises a series of concerns about food quality, marketing and health.
I would have thought that a company with a global brand, like McDonalds would have global quality assurance? People go from country to country expecting a Big Mac to be the same in Moscow, Beijing, Tokyo to Washington or New York? Perhaps? Reflecting on the thread, there is an even more alarming concern – with widespread franchising, how do we know that McDonalds in North America is any different to Moscow or Tokyo? Also why don’t we get the Pravda type article in the West? Is it perhaps because of the strength of the food lobby?