What Technology Companies Can Learn from Toy Makers – HBR

English: The iPad on a table in the Apple case

English: The iPad on a table in the Apple case (Photo credit: Wikipedia)

According to this HBR article, digital tools should enhance offline activities.

Source: What Technology Companies Can Learn from Toy Makers

Personally, I sense that the digital world has caused permanent damage to normal socialization for both children and adults.

The other day Marilyn (my wife) and I were on travelling on Bangkok‘s Skytrain during the evening rush hour and Marilyn commented:

Apart from us, everybody on this train is staring at an electronic screen. Nobody’s reading a hardcopy book or newspaper!

Later that evening, we watched a young American man follow an online map on his iPad to a dark alley in Bangkok – he suddenly stopped looked round and appeared totally

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

terrified.

In Thailand, we observed Russian and Chinese families sitting at a dinner table all looking at their own electronic devices.

So for me, the HBR article raises an important point but understates the size of the social crisis.

Thoughts?

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