In this important WEF article, the authors explore the UK’s options should it choose to leave the European Union.
Source: Life after Brexit: the UK’s options outside the EU | World Economic Forum
Reading this article, it is obvious that all the Brexit options are very high risk. The safe (low risk) option is to REMAIN in the EU.
Surely, the people of Britain are risk averse and do not want to really gamble everything on this referendum?