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This article by the WEF, citing a recent research study is seriously misleading. The article claims that the stereotypes of millennials as lazy, work-shy narcissists couldn’t be further from the truth.

Source: Millennials aren’t lazy – they’re workaholics | World Economic Forum

Personally, I struggle with this sort of survey being representative, no matter the size of the sample.

To be more meaningful we needs insights into the following variables:

• Age
• Income
• Occupation
• Location
• Accomodation, home owner, rented property, shared property, living with parents
• Race/ethnicity
• Highest level of education
• Private/public education
• Country of birth
• Occupation of parents

When we consider the sub-variables, in order to be statistical significant it is likely that a much larger sample is required.

Also I’d like to see the full research methodology.

My conclusion is that this article is headline grabbing from an ambitious editor.

I would prefer to see qualitative research perhaps identifying millennial archetypes.

Thoughts?