Citing new US research from Pew, WEF reports that roughly two-thirds of those age 65 and older now go online and a record number now own smartphones.
Source: Think older people are technophobes? Think again | World Economic Forum
This is important, even if countries like the UK will trail US evidence.
Young people rely on the internet and social media increasingly for news coverage. Elections have been won by teams with the most effective social media penetration.
But older people have not traditionally been targeted on the web or social media. These people have until now placed emphasis on mainstream media. Now with growing false news and widespread leverage of populism, there’s a need to find more effective channels to older people.
If we accept that all older people are not technophobes how are we going to leverage the opportunity to marketing and political advantage?