German newspaper DW reports that German automakers are promising to ramp up electric vehicle production, while Paris and London are pledging to go all-electric by 2040. It explores why China is beating Europe at the e-mobility game.
German media is giving the German auto makers a tough time, firstly with falsifying diesel emissions and secondly with the race to electric cars, e-mobility. If the biased British media took a tougher line on British businesses perhaps the UK wouldn’t be looking so weak post Brexit?
For so long, ‘Made in China’ signalled a product with less attention to quality. Meanwhile German quality always signalled superior brands with overengineered solutions. Now because of the diesel scandal, world markets may move away from yesterday’s paradigm. China and other countries are embracing tomorrow’s consumer needs but German manufacturers are seemingly slow to invest, milking the status quo.
If Germany leading brands are to survive, they must again lead with innovation and quality. But over engineered German brands are no use if customers’ are ready to pay for Chinese electric cars.