English: These children, playing in a public space, vary in their proportion of body fat. (Photo credit: Wikipedia)

Read the original press release from WHO about tenfold increase in childhood and adolescent obesity. The article rightly blames food marketing policies over the last four decades.

Source: Tenfold increase in childhood and adolescent obesity in four decades: new study by Imperial College London and WHO – WHO

But the food and drink lobby have powerful friends, so governments are unlikely to take effective action – and its a political reality that voters are getting fatter so why upset them? The mainstream media will present to evidence with their own spin, leading to more fake news and little effective action about growing obesity.

Sadly, I fear that many of the obese youngsters, victims of aggressive food marketing, will graduate to addiction and early death. It’s like choosing your poison – in Russia it might be vodka but in North America it seems that opioid abuse is in vogue.

So when will the food giants be held to account?

Thoughts?

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