Boston Consulting Group (Photo credit: Wikipedia)

English: This is the public press release logo for Boston Consulting Group. It is used commonly as a pictorial representation of the company and is reprinted often. (Photo credit: Wikipedia)

English: Boston Consulting Group Matrix Español: Matriz de Boston Consulting Group (Photo credit: Wikipedia)

According to this WEF article, when companies go digital, they must focus less on the technologies and more on the people using them.

Source: The digital revolution is not about technology – it’s about people | World Economic Forum

I was suspicious about the headline and reading the text made me cringe. Then I got to the bottom of the page and the author was a consultant with the Boston Consulting Group. Surely, there was room for a two by two matrix showing the people as stars?

This type of article trashes the WEF brand. It’s naive and simplistic.

Thoughts?