Knockoff Products Make You Feel Inauthentic – The Daily Stat – May 20, 2013 – Harvard Business Review

This is an interesting statistic from HBR. Check it out!

Knockoff Products Make You Feel Inauthentic – The Daily Stat – May 20, 2013 – Harvard Business Review.

I have long been interested in this problem. It comes done to some basic questions:

  • Why do some people pay more for branded products?
  • Why do other people settle for copies of branded products?
  • What type of person wears both branded and copied products?
Noelle and the Scooter / Here's the little Sha...

Noelle and the Scooter / Here’s the little Shanghai-Motors-knockoff scooter we bought – 80 MPG! Quite a bit of fun to ride, too. (Photo credit: Wikipedia)

Peer-pressure plays an important role here. I don’t buy the “inauthentic” argument. I think it’s political. For example, I know somebody who always wore branded products but economic necessity has caused her to turn to copies; she’s still happy because she thinks she’s getting away with it.

Perhaps, one of the biggest is issues with knock-offs or counterfeit consumer goods to give it it’s proper title is that most people do not think it is illegal. The market in knock-offs is now global, for example, with mass-tourism from East European countries to Southeast Asia.

What do you think of the “inauthentic” argument?

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