Schumpeter: The emerging-brand battle | The Economist

This is an excellent article and a RECOMMENDED READ published in the Economist.

via Schumpeter: The emerging-brand battle | The Economist.

It will be interesting to see how established brands respond to the attack. Since 2008, too many large Western companies have been risk averse, sitting on cash mountains for too long and failing to invest effectively to secure their futures. The brand battles will be about much more than advertising; quality and innovation will be key, as will customer service but product cost will be paramount.  Also watch out for takeovers of under-performing giants in Europe.

Relationship between trade marks and brand

Relationship between trade marks and brand (Photo credit: Wikipedia)

Any thoughts?

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Schumpeter: Those bloody Scandinavians | The Economist

Scandanavian Airlines

Scandanavian Airlines (Photo credit: BobMacInnes)

This is an unusual and insightful article from Schumpeter in the Economist, despite the title which is probably inappropriate. Check it out!

Schumpeter: Those bloody Scandinavians | The Economist.

Despite the London Olympic opening ceremony, one could perhaps wonder what the Scandinavians might say about the Brits in return?

What do you think?

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