Source: What’s in Your Herbal Pills? Firm Promises DNA Testing for Proof – The New York Times
This is a breakthrough. Pharmaceutical companies have long been critical of the regulation over health supplements, calling for pharmaceutical level standardization and quality assurance. Investigators have found that big US names have been selling questionable products.
This is a multi-billion Dollar industry. Big brands like Solgar will strengthen their product differentiation with DNA testing. Expect the new standards to shake the industry leaving consumers of these expensive products angry and confused.