Read original source – British Social Attitudes – Key Findings – NatCen Social Research

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Read the original source of the important annual survey into British social attitudes. The NatCen Social Research has conducted the British Social Attitudes survey every year since 1983 and the 31st report was published in June 2014. Here’s the link to the original:

Source: Key findings | BSA 30 | NatCen

Most UK national newspapers are cherry-picking from this report, showing their political bias, and pandering to what they think their readers want – to drive up circulation. It’s understandable that newspapers want to increase their readership but surely their central purpose is about reporting the news accurately? Otherwise, why not rely on social media like this blog highlighting the source of major news? It makes me wonder at the motivation of many newspaper owners and editors?

Here are the key themes emerging from the survey:

  • Live & let live society
  • Losing faith in key institutions
  • Changing cultural attitudes
  • Tensions between individual and state responsibility
  • Social & demographic changes towards Britain in 2043

I recommend that you read the original report. It provides some fascinating insights.

If you’ve an interest in false news, look at some of the mainstream media’s coverage of this survey. You should soon be able to see spin and bias. For example, the Guardian claims:

Public tolerance of austerity is collapsing as support for higher taxes to enable more spending on health, education and policing increases, according to the latest British social attitudes survey

Actually, there’s no direct evidence in the survey to support individuals’ propensity to accept increases in both direct and indirect taxes, like VAT.

Perhaps we should ask the Guardian:

Where’s the evidence to support that individuals will pay more tax to offset rising public services? Will individuals put up with a 5% VAT increase for example?



Think older people are technophobes? Think again | World Economic Forum

English: Official logo of the World Economic F...

English: Official logo of the World Economic Forum. (Photo credit: Wikipedia)

Citing new US research from Pew, WEF reports that roughly two-thirds of those age 65 and older now go online and a record number now own smartphones.

Source: Think older people are technophobes? Think again | World Economic Forum

This is important, even if countries like the UK will trail US evidence.

Young people rely on the internet and social media increasingly for news coverage. Elections have been won by teams with the most effective social media penetration.

But older people have not traditionally been targeted on the web or social media. These people have until now placed emphasis on mainstream media. Now with growing false news and widespread leverage of populism, there’s a need to find more effective channels to older people.

If we accept that all older people are not technophobes how are we going to leverage the opportunity to marketing and political advantage?