Starbucks’s Pumpkin Spice Latte now has pumpkin after shaming by the ‘Food Babe’ – The Washington Post

English: Starbucks at West Coast Plaza, Singapore

English: Starbucks at West Coast Plaza, Singapore (Photo credit: Wikipedia)

This is an amazing story published in the Washington Post. It’s a recommended read.

via Starbucks’s Pumpkin Spice Latte now has pumpkin after shaming by the ‘Food Babe’ – The Washington Post.

The story highlights how pressure from consumers, particularly via social media, can be instrumental in getting giants, like Starbucks, to be more open about ingredients.

But this is one campaign in an industry that has a very powerful lobby and governments seem wary of intervening.

Thoughts?