The ten most popular articles from the Economist is a recommended read. Check it out!
It never ceases to amaze me, which articles are the most and least popular. In the case of the Economist, it has a global brand and a global market. There is a consistency to the quality of reporting, and a house-style, based on evidence and analysis – generally there’s a balanced argument, with different perspectives before reaching a conclusion. Another important factor is often the uniqueness of the perspective. Most of the time, the content is pitched at subscribers and advertisers, current and future.
However, in the last year, I have noted that the Economist titles or headlines lack a certain ‘wow’ or ‘must-read’ factor.