Daily chart: Our top stories of 2014 | The Economist

English: Logo for The Economist

English: Logo for The Economist (Photo credit: Wikipedia)

The ten most popular articles from the Economist is a recommended read. Check it out!

via Daily chart: Our top stories of 2014 | The Economist.

It never ceases to amaze me, which articles are the most and least popular. In the case of the Economist, it has a global brand and a global market. There is a consistency to the quality of reporting, and a house-style, based on evidence and analysis – generally there’s a balanced argument, with different perspectives before reaching a conclusion. Another important factor is often the uniqueness of the perspective. Most of the time, the content is pitched at subscribers and advertisers, current and future.

However, in the last year, I have noted that the Economist titles or headlines lack a certain ‘wow’ or ‘must-read’ factor.

Thoughts?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: